My creative life didn’t begin in a studio or a classroom. It began on the streets  as a car dealer, learning how people think, negotiate, and make decisions. It was an unconventional start, but it taught me two essential skills: how to read people, and how to move with uncertainty.

From there, I entered the world of cinema as a film producer. I helped bring three short films to life, each of which went on to win international awards. Producing taught me how to build teams, navigate risk, and translate ideas into finished work. It was my first real experience managing creative complexity and I was hooked.

Over time, I expanded into digital media, product development, and platform creation. I’ve launched projects that blend storytelling, business, and technology  not as separate disciplines, but as interconnected tools for shaping ideas into systems.

Now, I’m focused on the intersection of creativity and artificial intelligence. I believe AI represents a shift as significant as the industrial revolution  not just in how we work, but in how we think, design, and solve. I see it as an extension of human creativity, not a threat to it.

For me, the creative life is not a title  it’s a practice. A way of observing, building, and leading across every medium I touch.